THE BEST SIDE OF ORANGINA SPARKLING CITRUS BEVERAGE

So we identified three brands as strategic— Orangina, Oasis, Schweppes—and two brands to build—Pampryl and Champomy. The rest of the brands ended up to get preserved. The act of prioritizing brands authorized us to clearly allocate means dependant on the perceived probable of each and every brand.The bright and sweet flavor of Orangina packs